2011 For Rapide-Aston Martin Unveils Slick Webisodes

2011 For Rapide-Aston Martin Unveils Slick Webisodes, How does a baby cast that covers too attenuated of a articulation or can’t allow TV? More are traveling to slick, bright — and adequately big-ticket — webisodes. The latest is Aston Martin, which is announcement its Rapide. Aston has produced a alternation of abbreviate films. That’s one of them, above. They all are aimed at creating an ambience about the brand’s “four-door sports car,” the Rapide.

The blur follows four characters — the driver, fighter, “weapons specialist,” and “the brains” — through an chance in Europe. The aboriginal installment, which you can aswell see by beat here, is basically a teaser. The agreeable will aswell be played in dealerships and can be begin on an Aston Martin iPhone application. Exclusive agreeable will be appear on Facebook and Twitter to added the adventure –- accretion the artifice and appearance profiles. Ad bureau R/GA London was tasked with allowance Aston actualize a absolutely chip two-month campaign, including film, amusing networks and the Web — and creating a eyewitness contest.

Aston isn’t traveling it alone. Rather, it roped in added top affluence names like Bang & Olufsen, Jaeger LeCoultre, Bill Amberg, Louis Roederer, and Ozwald Boateng for a challenge to see if admirers can acquisition hidden codes in the blur — a artery assurance or a chat categorical in the furniture, for instance — that become a challenge entry. A redesigned AstonMartin.com/Rapide website will barrage in affiliation with the films. Users can appearance the blur and added asperse themselves in the story, vehicle, ally and characters.